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  • Writer's pictureKonstantin Freyer

Exploring the "Poor Man's Process" in a volume studio

Employing Classic Techniques in Modern Settings

In today's post, we're taking a more measured look at a technique we used in our recent project, the launch film for Tata's Avinya. Our focus was on a method known as the "Poor Man's Process," a traditional approach in filmmaking that's especially relevant for projects with specific constraints.

Understanding the Poor Man's Process

The Poor Man's Process is a technique for simulating motion in a static setting, often used to portray scenes in moving vehicles. It's a practical solution for filmmakers who need to create a sense of movement without incurring high costs or logistical complexities.

Our Approach in a Volume Studio

For the Tata Avinya film, we aimed to create the illusion of the car driving through a forested area with sunlight filtering through trees. This was accomplished in a controlled environment - a volume studio.

Constructing the Spinning Rig

Our gaffer, Tom Nowell, designed a spinning rig to hold various shaped flags. These flags were rotated around the rig, mimicking the passing scenery and adding depth to the stationary scene.

Lighting Techniques

Critical to our process was the use of the Nanlux Evoke 1200 light, combined with a 1/4 CTS gel. This setup replicated the warm, dappled sunlight one would expect in a wooded setting, crucial for adding realism to the scene.


Our experience with the Tata Avinya film demonstrates the continuing relevance of traditional filmmaking techniques like the Poor Man's Process. This method, while old, can still be effectively integrated with modern tools and settings to achieve desired cinematic effects.

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